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Each one of the 11 Host Cities of the 2018 FIFA World Cup Russia has acquired a signature look : unique and familiar imagery created in the style of the Official Look for the 2018 FIFA World Cup that will help the cities to show off their cultural values, architecture and natural beauty to the whole world.
Iconic elements were taken from local architecture and monuments, heraldry and the surrounding flora and fauna when creating the symbolic compositions to depict the 2018 FIFA World Cup Russia Host Cities. Thus, it is not hard to guess that Saint Basil’s Cathedral and the Kremlin’s Spasskaya Tower have been chosen for Moscow’s signature style.
while you can identify Kaliningrad by the Konigsberg Cathedral.
Samara is represented by the Soyuz spacecraft that was built in the city
whereas the monumental The Motherland Calls statue will welcome supporters to Volgograd.
Kazan is symbolised by the mythological winged dragon the Zilant.
You can also identify Saint Petersburg by Peter the Great Monument,
Ekaterinburg by Ural mountains,
Nizhny Novgorod by its Kremlin,
Rostov-on-Don by the Memorial Stele,
Sochi by the Black Sea and Saransk by Ushakov Cathedral.
The Host City Official Look elements and compositions are a Russian innovation in the history of FIFA World Cup hosting. Previously, the competition’s Host Cities would only be portrayed by Host City Logos and Host City Posters.
The elements comprising the Host City Official Look compositions will be used in a variety of different ways at the 2018 FIFA World Cup in Russia, such as promoting the Host Cities, decorating the stadiums and merchandising official products.
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